Ready. Chef. Go!

Turning A Bag Into A Brand

LK Packaging used the power of its newest product, sustainable cooking bags, to build retail grocery clients’ grab ‘n go business. We created the name, logo, trade ads and a complete marketing program for retailers including social media plans, in-store support materials and a consumer website. Ready. Chef. Go! launched in the highly profitable store perimeter and retailers increased their seafood, meat and produce sales by as much as 40%.

READY. CHEF. GO!

The consumer website features curated recipes, video demonstrations, special offers, cooking times, safety tips and information on the history of these complimentary, U.K. manufactured bags.

SOCIAL

Facebook has created greater brand awareness for Ready. Chef. Go!

Ready. Chef. Go! Facebook page on mobile.

IN STORE

Shoppers learned about the sustainable bags through in-store signage at seafood and meat counters and in the produce departments of major chains like Kroger.

TRADE ADS

Print and digital trade ads played a big role in generating leads, awareness and ultimately sales. Our media buys included Supermarket News, Progressive Grocer, National Grocers Association and the International Dairy, Deli and Bakery Association.