Centra Credit Union

Getting Financially Fit

Tight margins and intense competition make financial services a challenging category. On top of that, non-traditional banking services are becoming more popular. As nearly half of us have relationships with at least two financial institutions, it’s hard for any bank or credit union to build loyalty.

CENTRA CREDIT UNION

The average credit union member is 47; so securing members between the ages of 25 to 40 can be challenging. That’s why Centra Credit Union, one of the Midwest’s largest, tasked us with increasing their millennial membership. We developed several campaigns focused on educating and empowering consumers to make sound financial decisions. The work contributed to thousands of inquiries and a 20% increase in millennial members.

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SOCIAL AWARENESS

Centra promoted its financial literacy program on social and through paid digital buys.

Centra Credit Union Facebook page on mobile.
Centra Credit Union Facebook page on mobile second screenshot

INJECTING FUN INTO FINANCIAL

To enhance the in-branch banking experience, Centra brought in large-screen TVs, complimentary coffee, treats for kids and pets, and some of the materials we created.

START RIGHT HERE ADULTING

This campaign empowered millennials to begin their banking journey at Centra.

ADULTING

This campaign empowered millennials to begin their banking journey at Centra. Millennials freely shared their experiences “adulting” on Instagram, Twitter, Buzzfeed and Reddit. Centra members had plenty to share, as well:

“I loaded the washing machine but forgot to press start; you should see what I wore to work.”

“I went on a date and forgot my wallet.”

“I didn’t budget properly and spent too much last month on avocado toast and lattes.”