A number of African countries have struggled for years to find clean drinking water for its people. Millions of villagers have to walk miles every day looking for water, even water of dubious purity. There are a number of non-profit organizations working on the problem, digging village wells where possible, and exploring different technologies to […]
Personalizing your marketing content is a necessity; no one will pays any attention to “Dear Valued Customer.” (It died years ago with “Attention Kmart Shoppers.”) With that in mind, here are four tips for personalizing content without coming across like a stalker. Content recommendations. Most methods for personalizing content involve collecting data, segmenting users, and […]
Doug Rauch is the former president of Trader Joe’s and the founder of Daily Table. We shared his story a couple of years ago. The spark that lit a fire under Daily Table came when Doug realized obesity is the new face of hunger in America and that the problem inner-city families were facing was […]
Last week Renee attended the Natural Products Expo West which is the world’s largest natural and organic products event. The event bought together more than 86,000 attendees from 136 countries creating a hotspot for international trends. With 3,600 exhibitors and more than 600 first-time exhibitors, emerging brands met industry leaders – connecting the future of […]
Effective branding involves understanding your target and speaking to them in a way that resonates. Here are the top ten lessons we learned about marketing to millennials.
This is the seventh in a series of articles celebrating some of the oldest companies in America. Shirley is the oldest family-owned business, going back 11 generations, in North America, established in 1638 by Edward Hill, I. Today, Shirley Plantation continues to adapt to the agriculture practices of the moment while focusing on developing new […]
We had a wonderful experience meeting Robert Procop (http://www.robertprocop.com/) and seeing the beautiful jewelry he created in collaboration with Angelina Jolie for her foundation: The Education Partnership For Children In Conflict. 100% of the proceeds from the sale of Robert’s beautiful jewels goes toward providing an education for children in conflict.
Fresh thinking, disruption, and innovation: change goes by a lot of names, but it adds up to somebody somewhere thinking: “there has to be a different and better way.” This is the third in a series of intervies with people whose ideas are challenging – and changing – the rules in their category. People with […]
1. At Guadalupe, it takes only $5 to open, and keep, a savings account. “You get that $5 back if you close your account as long as it’s in good standing,” Adena Whitman explained. “We really want to make checking and savings accounts accessible across the board and everybody has $5.” 2. “We have no […]