Done right, marketing gets “love letters”
A textbook example of how paid communications can energize the sales process. PSAV asked us to support their sales team’s efforts to open a conversation with a more resistant prospect: general managers of large, locally owned, prestige hotels representing large meeting and event revenue potential. The Miller Group created a series of staged mailings to bypass administrative gatekeepers and sufficiently intrigue prospects to learn more from a PSAV sales rep. The program generated a 15% response, dozens of qualified leads and ‘love letters’ to marketing from the PSAV sales team and potential customers who received the campaign.
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