They gave us kibble. We gave them a multi-million dollar brand.
We like to think we invented the healthy, nutritious high-end dry dog food category. Creating the Lotus brand turned out to be one of our most gratifying assignments. We named the brand, developed the positioning, and designed the packaging and in-store point of sale. Today, Lotus outsells any other brand in California’s 15 Centinela Feed & Pet stores, and sales are thriving internationally. Communication Arts liked the work enough to feature it in their Design Annual.
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