Gay Men’s Chorus

Giving a big voice to a modest budget.

The Gay Men’s Chorus of Los Angeles has a huge voice in the community, but a modest marketing budget. To expand awareness of an upcoming concert series, we placed outdoor in strategic locations. And posters, branded apparel, bar coasters and cocktail napkins were delivered to clubs throughout the city. The effort generated two sold out series with incremental proceeds benefitting AIDs research.

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