Data Doesn’t Lie.
Technology plays a big part in all of our work. Whether it’s digital advertising, augmented reality, microsite, video card or app, we bring technology to everything we do. Partly because that’s what it takes to engage B2B and B2C audiences, partly because our technology segment clients expect to communicate that way and, also because it gives everyone a way to measure performance. We all have opinions, but data really doesn’t lie.
Featured Technology Case Studies:
A textbook example of how paid communications can energize the sales process. PSAV asked us to support their sales team’s efforts to open a conversation with a more resistant prospect: general managers of large, locally owned, prestige hotels representing large meeting and event revenue potential. The Miller Group created a series of staged mailings to overarch administrative gatekeepers and sufficiently intrigue prospects to learn more from a PSAV sales rep. The program generated a 15% response and dozens of qualified leads for PSAV.
When you’re up against Enterprise Content Management (ECM) brands like IBM, FileNet, and Share Point you better have a clear point of differentiation. We recommended Laserfiche position themselves as an exception to the rule: a sophisticated content management system that puts the user in charge. Laserfiche’ cost effectiveness, and scalability, democratizes ECM. Creative focused on building awareness for Laserfiche ECM as empowering to own and easy to use [no need to give up control to the big brands]. Digital ads directed readers to a microsite where they could download a white paper, sign up for a webinar or participate in an online workshop.
Brand reinvigoration can dramatically impact a client’s business. Following a complete refresh of its website and corporate messaging, SynerScope experienced a nearly 400% increase in traffic. And their free trial offer continues to provide a fertile source of leads.