Mirrors that make hoteliers look as good as their guests.

simplehuman designs everything from voice activated trash cans to motion sensor makeup mirrors. While they have a strong consumer foothold, they wanted a greater presence in hospitality. We set out to show the hospitality industry how simplehuman could elevate their hotel guests’ experience, driving decision makers to simplehuman’s booth at one of the year’s biggest hospitality shows, through inbound and outbound digital marketing.

At the show, hoteliers experienced dozens of innovative products designed to impress them and their guests. The company received more than 1,000 leads (20% response), 19 meeting requests and a cost per lead of just $57.

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