The Miller Group has on-staff research resources with experience in both qualitative and quantitative research and analysis. Recent client projects include email surveys, telephone research, online focus groups, intercepts, and one-on-ones.
We know how to design studies and gather data.
But, the crucial need today is for insights: what do the data mean? We know how to tease out crucial learning – to separate symptoms from root causes. We also know when research is called for and when decisions can be more cost effectively based on judgment: where the latter serves, why spend money on research?
Sometimes the answer can be easily found inside available information or inside the organization. A simple audit of existing information is a low-cost way to determine where insight gaps may exist, and where data is needed.
Services include:
◘ Data analysis
◘ Research design, execution, analysis
◘ Quantitative research: mail, phone, e-mail
◘ Qualitative research: panel, focus group [in person/online], intercepts, one-on-ones, duets, etc.
◘ Custom research: segmentation, positioning, pricing, modeling, etc.
Information is a commodity: Insights are crucial
The Miller Group has on-staff research resources with experience in both qualitative and quantitative research and analysis. Recent client projects include email surveys, telephone research, online focus groups, intercepts, and one-on-ones.
We know how to design studies and gather data.
But, the crucial need today is for insights: what do the data mean? We know how to tease out crucial learning – to separate symptoms from root causes. We also know when research is called for and when decisions can be more cost effectively based on judgment: where the latter serves, why spend money on research?
Sometimes the answer can be easily found inside available information or inside the organization. A simple audit of existing information is a low-cost way to determine where insight gaps may exist, and where data is needed.
Services include:
◘ Data analysis
◘ Research design, execution, analysis
◘ Quantitative research: mail, phone, e-mail
◘ Qualitative research: panel, focus group [in person/online], intercepts, one-on-ones, duets, etc.
◘ Custom research: segmentation, positioning, pricing, modeling, etc.