Media used to mean those ‘channels’ that carried messages from the advertiser to the consumer. But, with the dramatic growth in peer to peer communication and user generated content, media has come to stand for the wide array of tools that people use to connect.
Convergence
Twitter, Facebook, mobile SMS, Internet, 3G, You Tube: media convergence has blurred the traditional lines that has separated commercial and personal communication media. The Miller Group, along with our specialized partners, offers our clients comprehensive access to all media forms. Advertisers used to pay for access to audiences: today they can create their own, by tapping into existing communities, or creating intimate connections directly with consumers.
‘Media’ at The Miller Group is no longer about a tool or a channel: it’s about where an advertiser can most effectively participate in a conversation.
Services include:
◘ Social media development (Twitter, Facebook, Linkedin, etc)
◘ Blog development, supervision, monitoring
◘ Offline: Broadcast, print, outdoor media planning/buying/negotiating
◘ Direct media: DRTV, direct mail, e-mail marketing
Re-defining ‘Media’
Media used to mean those ‘channels’ that carried messages from the advertiser to the consumer. But, with the dramatic growth in peer to peer communication and user generated content, media has come to stand for the wide array of tools that people use to connect.
Convergence
Twitter, Facebook, mobile SMS, Internet, 3G, You Tube: media convergence has blurred the traditional lines that has separated commercial and personal communication media. The Miller Group, along with our specialized partners, offers our clients comprehensive access to all media forms. Advertisers used to pay for access to audiences: today they can create their own, by tapping into existing communities, or creating intimate connections directly with consumers.
‘Media’ at The Miller Group is no longer about a tool or a channel: it’s about where an advertiser can most effectively participate in a conversation.
Services include:
◘ Social media development (Twitter, Facebook, Linkedin, etc)
◘ Blog development, supervision, monitoring
◘ Offline: Broadcast, print, outdoor media planning/buying/negotiating
◘ Direct media: DRTV, direct mail, e-mail marketing