Connectivity is all about creating new relationships – deeper relationships – by pursuing a new set of principles. The focus, today, is on co-creating with consumers: creating intimate relationships with them by engaging them in the process. It’s not about two-dimensional push – pull marketing; it’s multi-dimensional marketing built on valuing a relationship in which the sale is only one ingredient. The other ingredients?
Asking opinions; creating ways to better serve; participating [not controlling or leading] in their online communities where you may offer suggestions: these are some of the ways you need to interact with customers and prospects today. And, while there are still some categories where the interest begins and ends with a purchase, they are few and far between.
Connectivity is a measure of the intimacy you share with a customer. The goal is not to create a satisfied customer. It is to create a cheerleader – an advocate. One who will not only spread the good word about you, but defend you against the occasional bad word. And, while creating advocates is nothing new, the means to do that have changed dramatically.
How The Miller Group Connects With You
You’ll find our collaborative style puts a lot of emphasis on sharing ideas and vision. And you’ll find that we always do what we’re asked to do, and will always give you something you didn’t ask for. Sometimes it’s an alternative creative idea: often it’s just another way of looking at things.
Call or e-mail. Let’s talk more about this new age of marketing.
More than Transactions: It’s about Connectivity
Connectivity is all about creating new relationships – deeper relationships – by pursuing a new set of principles. The focus, today, is on co-creating with consumers: creating intimate relationships with them by engaging them in the process. It’s not about two-dimensional push – pull marketing; it’s multi-dimensional marketing built on valuing a relationship in which the sale is only one ingredient. The other ingredients?
Asking opinions; creating ways to better serve; participating [not controlling or leading] in their online communities where you may offer suggestions: these are some of the ways you need to interact with customers and prospects today. And, while there are still some categories where the interest begins and ends with a purchase, they are few and far between.
Connectivity is a measure of the intimacy you share with a customer. The goal is not to create a satisfied customer. It is to create a cheerleader – an advocate. One who will not only spread the good word about you, but defend you against the occasional bad word. And, while creating advocates is nothing new, the means to do that have changed dramatically.
How The Miller Group Connects With You
You’ll find our collaborative style puts a lot of emphasis on sharing ideas and vision. And you’ll find that we always do what we’re asked to do, and will always give you something you didn’t ask for. Sometimes it’s an alternative creative idea: often it’s just another way of looking at things.
Call or e-mail. Let’s talk more about this new age of marketing.