Today, it’s no longer about “Push” and “Pull.” Consumers want different, deeper relationships with some of the companies they do business with, and no relationship at all with others. And, with the media choices available today, consumers control how and when they will engage with brands.
At the Miller Group, we think advertising today is just what it’s always been: giving a product or service the best possible chance of succeeding on its own. Sometimes that takes a TV, print, outdoor or radio ad; sometimes it’s direct mail or DRTV [direct response TV]; today, it likely involves a website, blog, or a social platform like Twitter or Facebook. But, no matter the medium, the intention is always the same: create as much intimacy between buyer and seller as possible.
Our work has been recognized in Communication Arts, Graphis Annual, Adweek, Ad Age, Creative Review and The One Club Magazine.
More importantly, for over 20 years our work has played an important role in creating and maintaining relationships between buyers and sellers, and in turning simple products into category icons.
Services include:
◘ Broadcast: TV, Radio
◘ Print: Magazine, Newspaper
◘ Direct: DRTV, Direct Response, Direct Mail
◘ Collateral: POS, Merchandising
◘ Online: Web development, SEO/SEM, Social Media, Viral
A Whole New Advertising Ballgame
Today, it’s no longer about “Push” and “Pull.” Consumers want different, deeper relationships with some of the companies they do business with, and no relationship at all with others. And, with the media choices available today, consumers control how and when they will engage with brands.
At the Miller Group, we think advertising today is just what it’s always been: giving a product or service the best possible chance of succeeding on its own. Sometimes that takes a TV, print, outdoor or radio ad; sometimes it’s direct mail or DRTV [direct response TV]; today, it likely involves a website, blog, or a social platform like Twitter or Facebook. But, no matter the medium, the intention is always the same: create as much intimacy between buyer and seller as possible.
Our work has been recognized in Communication Arts, Graphis Annual, Adweek, Ad Age, Creative Review and The One Club Magazine.
More importantly, for over 20 years our work has played an important role in creating and maintaining relationships between buyers and sellers, and in turning simple products into category icons.
Services include:
◘ Broadcast: TV, Radio
◘ Print: Magazine, Newspaper
◘ Direct: DRTV, Direct Response, Direct Mail
◘ Collateral: POS, Merchandising
◘ Online: Web development, SEO/SEM, Social Media, Viral
◘ Guerilla, event, sponsorship, licensing
◘ Qualitative/quantitative research, mapping, modeling