Creating a prestigious, aspirational brand.
The strategic launch of The Wolf Range consumer brand – popularizing what had been a purely commercial appliance – is one of our strategic marcom successes. We took a virtually unknown consumer product line and turned it into a prestigious, aspirational brand. We increased sales more than ten times, won dozens of creative awards, and got celebrities around the country talking about their new Wolf Ranges. The pinnacle of success for us, though, was when our client asked us to take over the marketing for the commercial business – truly an honor.
“When we hired The Miller Group they had no experience in our industry. They listened and they learned. Before long they became an integral part of our marketing team. Their strategic input and their creative talent significantly contributed to our success. And they were a delight to work with.”
Wolf Range Company