Marketing has changed more in the past 5 years than the previous 30.
Social
Anyone under the age of 35 is already steeped in peer-to-peer sharing; communicating immediately, continuously online. This is the age of Twitter, Facebook, Linkedin, Flickr and countless other sharing platforms. We are increasingly connected, even if still anonymous.
Consumers are creating a far closer relationship with healthcare companies and brands and these same companies are welcoming them. Healthcare companies are asking consumers to help design products, comment on service, even create advertising. Marketing, in this new era, is less about anticipating consumer reactions and more about simply asking for them.
We’ve moved from communications aimed at the many, to communications targeted to the few, to communications from the many to the many. Everybody’s marketing to everybody. Chaos? Only if you aren’t ready to trade control for connectedness. And if you are, we believe we can help.
Mobile
Mobile marketing in North America is projected to grow dramatically over the next five years and we encourage using it in highly targeted campaigns. Proximity marketing, for example, allows health care providers to deliver highly targeted offers to consumers and physicians whose phones are Bluetooth-enabled. They can receive messages as soon as they are within 30 feet of a trade show booth of medical facility.
SMS can be used for surveys, event management, alerts, updates and scheduling appointments.
Mobile Internet banners are calls to action for mobile marketing activities. Static or animated, they can be added to a mobile internet site in areas where there is relevant content – communicating with consumers when they are most receptive to messages.
Whether you are looking to drive awareness, encourage a particular action or undertake research, mobile communications tools may be a great way to achieve your goals. Ad-funded activities allow you to connect immediately with your target audience, enabling word-of-mouth promotion, as well as increased awareness and a platform for educating and informing.
Follow Us