Raising Funds.

For years, USC has been one of the most respected universities in Southern California, if not the country. Our assignment was to support the ten-year, $1 billion ‘Building on Excellence’ fundraising campaign for USC, which included the Keck School of Medicine at USC.

We started by educating constituents about Keck’s commitment to furthering medical care through its groundbreaking advances in clinical research – communicated through a series of direct response pieces, special events and public relations activities. By generating awareness of Keck’s mission among corporations, high net worth individuals, foundations, students, physicians, faculty, patients and staff, we advanced the cause.

USC raised $2.85 billion in nine years and the campaign has been touted as the most successful fundraising effort in American higher education. A $1 billion initiative was started to recruit 135 new faculty members and provide 585,000 square feet of new research space on the Health Sciences campus. USC’s medical school ranking moved from 34 to 32 in two years.

Creative Keck School of Medicine