Raising Awareness.

Testimonial

“The Miller Group turned a $114,000 budget into almost $2 million in ‘in kind services’ through partnerships with retailers, government officials, free PSAs (TV and radio), health care providers and sponsors (SC Johnson and RE/MAX) for a government agency battling West Nile virus.”

Stephanie Heintz

Public Information Officer,
GLACVCD

Faced with critical deadlines and limited resources, we needed to reach/educate 13 million culturally diverse Southern Californians about West Nile virus. Most important, we faced the possible threat of a massive epidemic, if our efforts failed.

The Miller Group immediately stemmed the tide of fear through a campaign designed to educate the public about West Nile virus. The campaign was supported by a massive media blitz including paid advertising (radio/TV/online) and free PSAs, retailer support, government assistance from key political leaders and outreach to hospitals and senior HMOs. We also initiated a full-blown crisis management plan following the first case of the disease.

Within two years, we had we raised awareness of West Nile virus by more than 85%, helping prevent a major epidemic. We extended our budget from $200,000 to nearly $2M through multiple partnerships with retailers, the media and corporations like SC Johnson and RE/MAX International. Most importantly, we averted the thread of an epidemic.

Creative Wipe Out West Nile Virus Campaign