Generating Leads.
Testimonial
“Attracting new members to our senior health plan is the lifeblood of our business. The Miller Group understands this and produced outstanding results for us. Their comprehensive knowledge of direct response marketing coupled with their strong, strategically based creative give them a real edge over the competition. They have been a receptive partner and understand that we can learn from each other when evaluating what will attract our distinct senior population.”
Cyndie O’Brien
Director Corporate Communications
Inter Valley Health Plan
When a Southern California senior plan with 60% penetration wanted to gain an additional 10% market share, they contacted us. Qualitative research revealed that convenience and personal service appealed most to seniors when it came to the administration of their plan. So, we developed an integrated lead generation program consisting of direct marketing (print, mail, online), special events and PR. We also worked with the marketing team to hone our messaging. During the three-month enrollment campaign, IVHP met its goal of 10% and exceeded it by 5%.
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