Educating Prospects.
Gardena Memorial Hospital asked us to help educate young, low-income expectant mothers about the benefits of prenatal care. Research showed that low-income women who received prenatal care became more educated parents and better caregivers. So we encouraged mothers-to-be to sign up for prenatal care at the hospital, knowing their chances of selecting Gardena for delivery would increase significantly. We tackled a meaningful social issue big on inspiration and modest on the kind of budget needed to dominate share-of-mind.
Following our six month print and outdoor campaign, prenatal visits jumped 28% and deliveries increased 22%.
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