Prior to launching its $6 million fund raising effort, The NRDC polled its constituents to determine the most effective messaging in order to raise funds quickly and begin work on one of the first green buildings in Los Angeles.  Based on what we learned, The Miller Group developed a series of materials to support the effort and the Robert Redford green building was born in Santa Monica.  In fact, the building is so green, that it’s LEED  “platinum”-rated; the highest green building standard out there and bestowed to just a handful of buildings, ever.


“The Miller Group has created several key marketing pieces for NRDC (Natural Resources Defense Council), including brochures for one of our donor-activist groups and a major fund raising piece introducing our new Santa Monica green building. The latter was instrumental in helping us raise $6 million for our new Los Angeles headquarters. All their work is truly elegant and has been exceptionally well received coast to coast by a large and diverse audience.”

Nancy Golden

Development Director for Southern California

Designed by the acclaimed new urbanist firm, Moule & Polyzoides, the Robert Redford Building is home to the Natural Resources Defense Council and serves as a national model for green buildings in the U.S.

Here are some of its features:

Passive water and energy conservation
– uses 60-75% less energy than buildings its size
– large operable windows, skylights and lightwells bring daylight deep into the building
– sea breezes augment the air conditioning
– special towers vent off heat in the summer

Advanced technologies for energy production and water recycling
– uses 60% less water than most buildings, as low-flow toilets flush themselves with rainwater and wastewater from showers and sinks
– its widely-accepted waterless urinals use no water at all, each one saving 40,000 gallons a year
– solar cells provide a fifth of the energy used

Renewable and recyclable materials
– the building itself is renovated (‘recycled’)
– 98% of the building’s materials are recyclable
– the floors are made of bamboo because it is a fast-growing wood substitute
– the carpets are made from hemp (firefighters beware)
– all lumber products are certified by the Forest Stewardship Council
– building’s exterior appears to be wood but is made of a fiber and cement material

High indoor air quality
– building materials are completely free of formaldehyde and vinyl
– carpeting, paints and other materials have no or low volatile organic compounds
– it’s ventilation system even adjusts for CO2, which is known to cause drowsiness