What is the lifetime value of a customer? This is often a tough question to answer. For First Fed, we helped determine that value by analyzing their existing business. Then, we developed a series of direct response campaigns that aggressively generated customer acquisition for each new branch opening over the four years we worked together.
“While Marketing Director at First Federal Bank of California, I hired The Miller Group to help us develop business for each of our new De Novo branches. The media plan and creative materials produced, uniquely and successfully communicated our message to our target market. I strongly recommend The Miller Group as they fully understand how to take a marketing strategy and develop creative ways to turn it into bottom line results.”
Senior VP Marketing
First Federal Bank of California