The Miller Group has extensive experience marketing products with a protracted shopping and buying cycle. We understand the consumer shopping and purchase funnel, the tools they use, the information consumers are looking for, the way in which they conform attitudes and behaviors over time. This provides our clients minimal ramp-up and education time and ensures the agency creates informed work.
Plus, The Miller Group understands premium brands and brand-driven consumers. Members of The Miller Group team have significant experience in marketing luxury automotive, appliance, spirits and home brands. We understand that in these categories, value is more often perceived as “worth” and the brand gestalt extends well beyond traditional features and benefits. We learned this through developing marketing communications on behalf of a number of well-known premium brands.
We also offer extensive experience with independent distribution channels: The agency knows how to market through distributors and dealers. We’ve done it for dozens of clients and enjoy working through this channel because distributors and dealers tend to be experts in their local market. Clients benefit because the agency understands the dynamics of the manufacturer-distributor-retailer relationship: the importance of accounting for the selling-in process, extended review and approval times and the need to provide local support.
Finally, we seek out alternative solutions to various marcom needs. We look for channels that reach out to targeted B2B and B2C audiences at low cost, with high impact: for example, digital, social and mobile media. Moreover, as control has moved to the consumer, the agency looks for ways to integrate and ingratiate the brand into existing consumer dialogue.