Managing your C-Suite engagements.

Whether you’re a small company in which you are the C-Suite; a larger enterprise with a CEO, COO, CIO, CTO, CMO; or you’re aiming your mar-com messages at C-level executives, it’s important to recognize that ….More

Preparing for the competitive response.

Your – idea, product, campaign, slogan – has just launched. Congratulations. Now, get ready for the barrage. If you have done the due diligence for making this launch a success, then you will have your ….More

Ten laws for enduring success.

What does it take to achieve real success?  In her new book, “The 10 Laws of Enduring Success,” CNBC’s anchor Maria Bartiromo answers the question with insights gained from pivotal moments in her career. Below ….More

Memetics: the DNA of word of mouth.

We’ve all made suggestions, recommendations and referrals based on personal experience and advertising. It’s rewarding to watch as the best suggestions set off an avalanche of subsequent discussions and take on a life of their ….More

Recipe for a perfect launch.

1. Remember, it’s a process. The launch event is important, but how you get there is crucial. Allow yourself plenty of time to prepare. There is an important education component in a launch: employees, distribution ….More

Putting emotion back into communication.

Without emotion, all communications are simply reduced to words and pictures. Connecting the proper emotion with your marketing message is vital in determining what and to whom you’re selling. Usually, it’s no game, but for the ….More

What if you had to pay for tweets?

Would that make a difference in what you wrote about, what you said, or how often you said it? Is the magic of social media all about the technology, or the absence of price? Has ….More

The Latest from Google: Google Glass

Take a pair of eyeglasses, give them a vocal command and watch them obey you. Pretty interesting, right? This is Google Glass, and it literally acts like a computer right before your eyes. Think eyeglasses ….More

Just do it: Nike’s Incredible Rise to Power

Nike’s Mission: To bring inspiration and innovation to every athlete* in the world. *”If you have a body, you are an athlete.” Bill Bowerman, co-founder of Nike Making an Impression Nike’s made lasting impressions on our ….More