We’re living in turbulent times and the world is becoming smaller, faster and smarter. Marketers who address the challenges by making confident and informed decisions are best positioned to succeed in the years to come. To keep pace with the changes, we’ve developed a series of articles to help you think big and broaden your mind. Maybe even develop a few insights that stimulate a dialog with your peers.
If you’d like to receive occasional updates or hear more about the changing online landscape and how it’s affecting your business, please feel free to send an e-mail to: tmgconnnect@millergroupmarketing.com.
Apostles are most often viewed in a religious context. Indeed, all 12 Books of the New Testament were written by Apostles. But…
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If it can’t be measured, it can’t be managed. Senior managers in large and small companies alike are looking for ways to measure marketing performance…
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It’s nice to talk about making lemonade out of lemons, but the fact is, we’re in a tough market…
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launch once:
be prepared.
Whether you’re a B2B or a B2C marketer, a new product or service launch is a curious beast. Done right,…
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your c-level engagements.
Whether you’re a small company or a larger enterprise, it’s important to recognize that…
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Your – idea, product, campaign, slogan – has just launched. Congratulations. Now, get ready for the barrage…
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There was a time when marketers focused on customer satisfaction and brand loyalty. Then, we moved…
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What does it take to achieve real success? In her new book, “The 10 Laws of Enduring Success,” CNBC’s anchor Maria Bartiromo answers the question…
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Online market research is an affordable way to gain insight about how to best define, understand, reach and influence your target market segments…
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We’ve all made suggestions, recommendations and referrals based on personal experience and advertising…
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1. Remember, it’s a process. The launch event is important, but how you get there is crucial. Allow yourself plenty of time to prepare. There is an important education component in a launch: employees, distribution channels, media, etc…
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Without emotion, all communications are simply reduced to words and pictures. Connecting the proper emotion with your marketing message…
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had to pay
for tweets?
Would that make a difference in what you wrote about, what you said, or how often you said it? Is the magic of social media all about the technology, or the absence of price?
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Whether or not your company is actively engaged in online outreach, social media monitoring is a cost-efficient way to gather vital consumer insights…
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While most 2010 budgets are set, some chief marketing officers are still searching for cost-efficient, innovative ways to connect with consumers….
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In a time of shrinking budgets and reduced production schedules, comes a commercial that flies in the face of so-called logic. Every college student with a video camera already knows how to shoot cheap and fast…
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While instant communication is barely frontier-technology, the growing influence and mainstream integration of social and mobile applications delivering…
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research for your business.
Primary research answers YOUR questions about YOUR business. The value of this specificity is enormous, but the price tag doesn’t have to be…
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It was a typical reaction. Whoa, awesome! I’m gonna tweet this. Hey, wait a second. Are robots taking over planet Earth? Have they already?…
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The notion of sitting behind one-way glass and voyeuristically observing strangers talking about your company or product is very tantalizing, even if – at times – painful…
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Before you roll your eyes over yet another buzzword, stop: social CRM is more than that. It’s the logical next step…
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None of us acts or reacts on a purely rational basis, no matter how cold and calculating we may be. And, social media should be richly emotional…
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There’s an understandable urgency among most marketers today. In large companies, where the career span of a Chief Marketing Officer is 22 months,…
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With the golden trio of triggers, motivation and ability, you are ready to start persuading people to change their behaviors. Here’s how:…
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“A good friend is a connection to life – a tie to the past, a road to the future, the key to sanity in a totally insane world.” A good advertisement should be the same…
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I am here to tell you that it is worth the extra effort and time to bring an intern from Europe. The screening/interview process is obviously a bit different, since a face-to-face conversation is out of the question. But…
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Space age technological advances mean that these issues will soon be moot. Roll-up screens, supercharged batteries and ergonomic keyboards loom on the horizon, multiplying the possibilities within master banner ads, MMS campaigns and apps…
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‘Tis the season of retrospection: Top Ten, Best Of and Most Popular lists circulate our inboxes. But now that the first decade of the 21stcentury is under our belts,…
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Marketers are constantly reminded that with the advent of new media,…
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There are plenty of words to describe the worldwide situation we are in and equally many philosophies for how we can emerge from it…
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In marketing today, there’s constant…
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Successful brands thrive on the strength of a community of brand evangelists. Here’s why…
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Chances are pretty good you didn’t precisely predict the timing or the severity of the economic meltdown…
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